Techtastic
Exploring the cutting-edge world of technology and its impact on society. Where innovation is driving everything from the way we work to the way we communicate, travel, and even think.
Rethinking Agility in Business - Innovating Sales Strategies with Anthony Coppedge
In this episode, we talk to Anthony Coppedge, who leads the global agile digital transformation for all of digital sales at IBM. Anthony shares his unique career journey, emphasizing how his diverse experiences have equipped him with a unique set of skills valuable for thinking differently and driving change. He discusses the application of agile principles beyond software development into sales, marketing, and operations at IBM, focusing on iterating faster, making smaller bets, and empowering teams. Join us as we explore how agility and a focus on delivering value are transforming sales strategies and practices at one of the world's leading technology companies.
Key Points
- Anthony leads IBM's global agile digital transformation, applying principles of agility to sales by iterating faster, making smaller bets, and empowering people with delegated authority to make better choices.
- Agility in the workplace is about trusting employees' expertise and creativity, allowing them to navigate unique situations with a descriptive rather than prescriptive approach, fostering a culture of learning and resilience.
- Management's role in the 21st century should focus on career growth and skill development, promoting a culture of trust that encourages learning from mistakes and continuous improvement through experimentation and iterative work.
Links mentioned in this episode:
Chapters
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Transcript
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