Kevin Marcus: Bridging Marketing and Security

In this episode, we're joined by Kevin Marcus, who shares his insights on the evolving world of cybersecurity and its intersection with digital marketing. We look into the challenges and opportunities that arise from the integration of technology in business practices, particularly in the areas of data security and consumer identity. Kevin's background in both the cybersecurity and marketing sectors provides a unique perspective on how technology is shaping modern business strategies.

Speakers

AI Chat

Unidentified

Christian Hammer

Host • 37%

Kevin Marcus

Guest • 60%

Chapters

0:00	Introduction to Techtastic
0:36	Discussion with Kevin Marcus on Cybersecurity and Remote Work
4:21	Impact of Low Code/No Code Platforms on Cybersecurity
6:11	Risks of Dirty Data and the Struggle of Managing it Across Systems
9:40	Importance of Data Sanitization for Effective Use
11:16	Introduction to Kevin Marcus's Data Preparation Tool
13:18	Integrations of the Data Tool with Online Spreadsheet Systems
14:00	Benefits of Using the Tool for Marketing and Customer Expansion
15:09	Closing Remarks and Appreciation for Kevin Marcus
15:32	Wrap Up of the Episode

Transcript

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