Techtastic
Exploring the cutting-edge world of technology and its impact on society. Where innovation is driving everything from the way we work to the way we communicate, travel, and even think.
Episode 24 - Nicky Senyard
In this episode, we talk to Nicky Senyard about her journey as a serial entrepreneur who thrives on solving problems through business creation. We explore how her initial desire to work from home while raising a child evolved into building and bootstrapping a business that captured 85% of global affiliate program traffic for online gambling. Nicky discusses the challenges and motivations of replicating success, leveraging technological advances, and shifting to new industries with high regulatory standards.
Key Points
- Nicky, a repeat entrepreneur, is drawn to entrepreneurial pursuits not out of desire but compulsion, driven to solve problems that others aren't addressing.
- The concept of leverage in business, particularly in technology, is a powerful tool that can allow for scalability and replication of success, as demonstrated by Nicky's journey in creating and growing a tech business in the niche market of regulated online gambling.
- The future of advertising and trust in brands may be influenced by AI and digital assistants, but industries like financial services still heavily rely on third-party endorsements and affiliate marketing due to the necessity for trust and regulatory compliance.
Chapters
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| 1:37 | |
| 2:54 | |
| 6:56 | |
| 8:39 | |
| 11:35 | |
| 13:49 | |
| 15:48 | |
| 16:47 | |
| 17:16 | |
| 17:22 | |
| 17:32 |
Transcript
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